A Rare Admission: Wowed by Competitors' Marketing

3 Minute Ad Age: July 16, 2008

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NEW YORK (AdAge.com) -- Corporate marketing chiefs rarely admit that their companies have fallen behind their competitors in a field they pioneered. But that's what Doug Palladini, marketing VP of the half-a-billion-dollar-a-year Vans, did at this week's Association of National Advertisers' Marketing Accountability Conference. In other news, Sobe last night debuted a follow-up to its Super Bowl spot that had supermodel Naomi Campbell dancing with lizards. And State Farm erects a mini Yankee Stadium in Times Square.

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