ANA CEO sees a slow recovery post-pandemic: Ad Age Remotely
Welcome to Ad Age Remotely, a video digest of today's news.
In this episode, Ad Age senior editor Jeanine Poggi talks to Bob Liodice, CEO of the Association of National Advertisers, about the future of events, how he thinks the ad industry will recover and his advice to the hardest-hit marketers.
One of the ANA’s marquee events, Masters of Marketing, is set to go on in October. While Liodice says he is confident the organization will be able to pull it off, what he isn’t certain of is the level of industry participation.
“We are, candidly, not expecting anywhere near the types of attendances we have had in the past,” he says. “But I think if we get a representative crowd ... that will be good enough for us. It gives us an opportunity to bring back the community.”