The Breakdown: Passion's Play Doh Process

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Fallon CD Juan Cabral talks about his creative goals for the spot, while director Frank Budgen, art director Kevin McCarthy and animation director Darren Walsh all lend additional insights. We also get a look inside London's Denis Russo Animation Studio, the test animations, rehearsals in New York City, and learn how to escort a 30-foot pink bunny into Manhattan. To discuss this article, visit the Creativity Forums.
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