Budweiser Ads Aim to Calm InBev Transition Fears

3 Minute Ad Age, Sept. 26, 2008

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NEW YORK (AdAge.com) -- The $52 billion acquisition deal that will make Anheuser-Busch part of the Belgium-Brazilian company InBev has a lot of people wondering about their beer. What happens to iconic U.S. brands such as Budweiser once Anheuser-Busch is no longer a U.S. company? VP-Brand Management Keith Levy admits there are fears about change and that Budweiser's new advertising campaigns are being carefully tailored to address those concerns.

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