CBS Upfront Gets High Marks From Media Buyers

3 Minute Ad Age: May 16, 2008

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NEW YORK ( -- In contrast to NBC's curiously unfocused upfront event earlier in the week, CBS' presentation at Carnegie Hall included all the usual components and pleased media buyers. Ad Age television editor Brian Steinberg was on the scene. In other news in this 3 Minute Ad Age report, a growing number of ad agencies are moving from promoting products to creating and selling them. These include a surprisingly wide array of consumer goods categories from chocolates and scented candles to shaving cream and coffee-table books.

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