Ad Age Video

The CMO Behind E-Trade's Talking-Baby Campaign

A Rance Crain Video Interview With Nicholas Utton

By Published on .

NEW YORK ( -- One of the most memorable and talked-about commercials to ever appear in a Super Bowl was E-Trade's vomiting-baby spot aired during the 2008 game. Created by the Grey agency, it proved wildly successful at driving new customers to the online financial services portal. And, as E-Trade Chief Marketing Officer Nicholas Utton explains in this 10-minute video interview, it also quickly became an icon of the brand and spawned an ongoing series of new ads featuring the financially savvy toddler.

Advertising Age Embedded Player
Most Popular
In this article: