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    Video

    VIDEO: Are Connected Devices the New Customers?

    By Nathan Skid. Published on March 27, 2017.
    READ THIS NEXT   
    Watch: Kevin from 'The Office,' aka Brian Baumgartner, joins us for National Chili Day

    Connected devices are not only changing the way marketers interact with consumers, they are also disrupting the way consumers purchase goods.

    What happens to marketing when point of sale is a nonfactor?

    In this article:

    • Mobile
    • Retail and E-commerce
    • Technology
    • Telecommunications
    • The CMO Guide
    • Video
    Nathan Skid
    View all articles by this author
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    Watch: Kevin from 'The Office,' aka Brian Baumgartner, joins us for National Chili Day

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    Watch: WW exec discusses how events and memberships evolved due to COVID-19

    Frito-Lay’s latest ad star is Nelly—promoting Lay’s Flamin’ Hot, naturally

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    Watch: KFC's U.S. CMO on Mario Lopez's turn as Colonel Sanders

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