CANNES, France (AdAge.com) -- Reporting from the beach, Ad Age Editor Jonah Bloom explains why some Americans with $3,000 hotel bills but no showers at the Cannes International Advertising Festival are a bit cranky about the whole thing. Meanwhile, HBO's "Voyeur" victories further underscore how the festival's rigid category system no longer fits the reality of today's advertising. But beyond that controversy, there are good reasons the the event remains one of the industry's most important gatherings.
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