Welcome to Ad Age Remotely, a video digest of today's news.
Today we speak with Facebook’s Carolyn Everson, VP of global marketing solutions, about working with nervous brands, demanding health officials—and even disinformation from Brazil’s president.
Facebook has some gadgets in its arsenal that not all companies have for handling its isolated workforce, including Portal, a video-messaging screen, and Oculus VR devices. Admittedly, Facebook’s team is working more from the simple Portal screen, which connects to another product the company has been pushing, Workplace, its Slack-like office software.
Everson talks with Ad Age about how those niche hardware products could be a lifeline for the company. The VR technology is not quite there yet, where people should expect to transport themselves to Matrix-style offices any time soon. “So we’ve had some virtual meetings via Oculus at Facebook,” Everson says from her home office in New Jersey where she, like the rest of Facebook’s 45,000 global employees, works remotely. “You can see the promise of the technology, right, there’s still a lot that needs to be worked out.”