Green Conference Report: Your Website's Carbon Footprint

3 Minute Ad Age: June 11, 2008

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NEW YORK ( -- What's the carbon footprint of a banner on your website or your website itself? That was one of the intriquing questions raised at yesterday's annual Advertising Age Green Conference. New systems can calculate the amount of CO2 generated by the electric supply chain that supports the digital communications systems of ad agencies, media companies and marketers. And that data may have long-term fiscal and logistical implications for all involved.

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