HP Boosts Customer Service With Online Social Groups

3 Minute Ad Age, Oct. 31, 2008

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NEW YORK (AdAge.com) -- Hewlett-Packard, the world's largest information technology marketer, has reorganized to integrate digital marketing concepts as a core force across the entire company, said CMO Mike Mendenhall. In his appearance at the recent ANA conference, Mr. Mendenhall also noted that the independent social networks that have grown up around its various product lines are now viewed as an integral part of its consumer service operations.

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