Hulu's a Big Splash, but Is It a Long-Term Business?

CEO Stresses Cheap Travel and Cardboard-Box Desk Accessories

By Published on .

NEW YORK ( -- Hulu hasn't just grown since it launched 13 months ago; it's exploded. According to Nielsen, it streams more online video than any other site except YouTube. Although it is viewed by many as the symbol of a bright future for traditional TV, some wonder about the long-term strength of its business model. That question was put to Hulu CEO Jason Kilar in an onstage interview at the 4A's Leadership Conference.

Advertising Age Embedded Player
Most Popular
In this article: