IBM Website Takes U.S. Open Fans Courtside

3 Minute Ad Age: September 2, 2008

By Published on .

NEW YORK ( -- The United States Tennis Association is drawing millions of fans to the U.S. Open this year who won't set foot in Arthur Ashe Stadium. Instead, they will log on to, a website developed by IBM, post comments to the site's "Fanbook," and download a widget that sends real-time scores to their desktops. The website's interactive tools have given the USTA brand a global reach.
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