Implications of CBS/Pepsi Video-in-Print Ad

Closing Another Loop of Media Convergence

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NEW YORK ( -- In a move that seems to symbolically close a big loop of media convergence, CBS and Pepsi will run a video ad in the September print edition of Entertainment Weekly. See portions of the actual video and hear Ad Age media reporter Nat Ives and TV editor Brian Steinberg ponder the implications of what it all means.

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