JetBlue's New Terminal: Architecture as Marketing

3 Minute Ad Age, Sept. 24, 2008

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NEW YORK ( -- In a celebration that was as much about architecture as it was about marketing, JetBlue cut the ribbon Monday at its new $740 million, 72-acre terminal at New York's JFK Airport. Branded "JetBlue T5," it's the first new terminal built in the U.S. since 9/11. In erecting its futuristic, 26-gate hub alongside TWA's landmark Saarinen terminal, JetBlue is hoping to inject some glamour back into flying.

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