From Obama Campaign to the NSA, How Brands Can Learn From the Data Debate

See Presentations From the Giant Digital-Media Conference in Germany

Published on .

President Obama's re-election campaign relied on data-driven marketing, only to yield a second term marked so far by revelations about massive NSA data-driven spying. Will data be a boon to marketing, a threat to privacy, or both?

Watch the keynote from Dominique Delport, global managing director at Havas Media Group, at Dmexco, the biggest digital media conference you've probably never heard of. It's live at 10:30 a.m.

[UPDATE: This keynote has now concluded. We'll replace the live stream with a replay if it becomes available.]

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