Can the Media Business Solve a Problem It Can't Define?

3 Minute Ad Age: March 20, 2009

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NEW YORK ( --One of the most basic requirements of effective problem solving is a clear definition what that problem is. This truism came strongly to mind as we watched a panel at this week's McGraw-Hill Media Summit moderated by BusinessWeek columnist Jon Fine. Panelists included top thinkers in their field, such as Michael Oreskes, senior managing editor of the Associated Press; Dick Meyer, director of digital media at NPR; and Michael Wolff, columnist at Vanity Fair.

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