MediaLink CEO on the future of Cannes and the TV upfronts: Ad Age Remotely

Michael Kassan talks to Ad Age's Jeanine Poggi about the long-term implications of the pandemic on the ad industry

By Jeanine Poggi. Published on April 20, 2020.

Welcome to Ad Age Remotely, a video digest of today's news.

In this live episode, Ad Age Senior Editor Jeanine Poggi speaks with Michael Kassan, founder, chairman and CEO of MediaLink, the advisory firm.

With Cannes officially canceled for 2020, Kassan discusses the future of the event, the state of the TV upfronts and long-term implications of the pandemic on the ad industry.

In this article:

Jeanine Poggi

Jeanine Poggi was named editor of Ad Age in January 2022. In this role, she oversees the editorial vision of the newsroom and development of new editorial products. Jeanine joined Ad Age in 2012 as a TV reporter following stints covering the retail and media worlds for WWD, Forbes and TheStreet.

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MediaLink CEO on the future of Cannes and the TV upfronts: Ad Age Remotely

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