NBC Chief Humorously Details Salary Talks With Donald Trump

3 Minute Ad Age: March 24, 2008

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The NBC chief told the story of Donald Trump's request for a raise.
NEW YORK (AdAge.com) -- When asked at Ad Age's Digital Marketing Conference to recount his most memorable story about Donald Trump, NBC president-CEO Jeff Zucker wryly noted that he had had many "surreal" discussions with The Donald. But the one that stood out most in his mind was the meeting at which Trump asked him for a raise as the host of NBC's "Apprentice" show. And Mr. Zucker's telling of that tale was the most entertaining of his remarks all day. And on a more serious topic, Mr. Zucker also said NBC was open to providing more ad agency-like services directly to marketers, because "we're not just a content company; we're a content and marketing company."
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