NBC to Launch Only Four New Fall Shows

3 Minute Ad Age: April 4, 2008

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NEW YORK (AdAge.com) -- In a dramatic change from past years, NBC will launch just four new programs this fall. That truncated programming schedule reflects the general turmoil in the television business, according to Ad Age television editor Brian Steinberg. NBC's prime time ratings for the 18-to-49 year-old category are down 17.2%. In other news in this 3 Minute Ad Age, a House subcommittee passed a bill that could ultimately shut down most tobacco advertising. And, a new study faults reality show product placements.

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