NBC's Zucker Ecstatic Over Hulu.com's First Week of Traffic

3 Minute Ad Age: March 21, 2008

By Published on .

NEW YORK (AdAge.com) -- Speaking at Ad Age's Digital Marketing Conference, NBC Universal president-CEO Jeff Zucker said the first week's traffic at Hulu.com greatly exceeded the network's expectations. A joint venture of NBC and News Corp., Hulu was designed as the traditional television industry's counterpunch to YouTube. In this interview, Mr. Zucker explains why his network decided to create it's own video site rather than partner with YouTube. And, he addresses the question of what Hulu means for NBC.com, the established website that also been providing online access to the network's prime time shows.

Advertising Age Embedded Player
Most Popular
In this article: