Will Online Publishing Be Forced Back to Pay Model?

3 Minute Ad Age: Jan. 12, 2009

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NEW YORK (AdAge.com) -- We will witness a movement back toward the for-pay online publishing model in 2009, says Ad Age Editor Jonah Bloom. In this commentary looking at the media year ahead, Bloom notes that there are more publishers than online advertisers to support them. And he strongly suggests that newspaper and magazine websites have no choice but to accelerate their diversification beyond advertising revenue if they hope to survive.

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