Outdoor Video-Ad Networks Seek Metrics Credibility

3 Minute Ad Age, Sept. 4, 2008

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NEW YORK (AdAge.com) -- For all its success in spreading networks of screens throughout the public venues of American cities, the outdoor video advertising business is still struggling with audience measurement. Less than 20 months ago, the major video-network companies formed the Out-of-Home Video Advertising Bureau (OVAB). Its first priority was to develop a credible metrics system. That crash program hopes to release new guidelines later this year.
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