NEW YORK (AdAge.com) -- Although the Internet does generate a daily
hurricane of political campaign news, buzz and raucous debate, it still
doesn't attract many political ad placements. This, even as television
routinely rakes in hundreds of millions of dollars in political ad buys.
And reports at last week's Television Bureau of Advertising Marketing
Conference made clear that political media buyers will likely continue
to bypass the web for the foreseeable future. The reason? They perceive
it as a communications utility rather than a political advertising
medium.
