Print Magazines Lose Still More Advertisers to Web

3 Minute Ad Age: May 28, 2008

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NEW YORK ( -- Despite their hopes to the contrary, magazines have not been able to stave off the migration of more major advertisers away from print and onto the web. In some of the latest such moves, JVC has pulled out of Playboy and Forbes and moved onto as Southern Comfort pulls out of rolling Stone and Maxim. In other news in this 3 Minute Ad Age, the long-struggling Gap had a surprising 40% jump in profits during the first quarter. And American Airlines' PR strategy for avoiding an angry consumer backlash to its new luggage fee policy has not worked.

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