Send E-mails Directly From Print Magazine Pages?
NEW YORK (AdAge.com) -- Can you imagine a business card or a print magazine page that can actually send an e-mail or facilitate the transaction of an online sale? Those are concepts that Livescribe CEO Jim Marggraff is working on. The company's Pulse Smartpen -- which is a real pen containing a full-powered, internet-accessing computer -- is a tool that makes such actions conveniently possible. And the growing popularity of the under-$200 device among college students is creating a significant national audience for new sorts of print-based digital experiences.