Chasing the Fashion Footwear Demographic

3 Minute Ad Age: April 23, 2008

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NEW YORK ( -- With video features such as "The Daily Shoe" and "Shop Til You Drop," the new focuses tightly on the fact that shoe fashion is big business. The website combines slick features about shoe fashions with user-generated videos about shoes. The online community aimed at shoe lovers of all ages is already attracting advertisers. One future ShoeTube project will feature Nine West's fall line of boots. In other news in this 3 Minute Ad Age report, Keep America Beautiful stages an Earth Day event in environmentally-unfriendly Times Square, and the Campbell-Ewald agency loses its contract with the U.S. Navy.

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