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    Ad Age Video

    Connected Home Video Series: Do Smarter Devices Mean Smarter Marketing?

    Published on March 30, 2017.
    READ THIS NEXT   
    Watch: How accessibility needs to be prioritized in advertising

    The key aspect of the connected home is the unmolested collection of authentic human behavior and the deep insights that result.

    This is the data that marketers dream about: authentic behavioral insights collected over long stretches of time without manipulation and free of fear of an observer effect.

    But what is the smartest use of that unadulterated data? Here's a hint: It has nothing to do with targeting audiences on a big scale.

    In this article:

    • Ad Age Video
    • AI
    • Consumer Electronics
    • Digital Marketing & Ad Tech News
    • Technology
    Most Popular
    A young couple standing under high school bleachers in Tubi's Super Bowl teaser

    Tubi unveils Super Bowl teasers from Mischief—inside its game day strategy

    Sarah Mclachlan in a tent with a wolf

    See Busch Light’s Super Bowl ad starring Sarah McLachlan

    WHAT TO READ NEXT

    Watch: How accessibility needs to be prioritized in advertising

    Watch: How accessibility needs to be prioritized in advertising

    Watch: Barstool Sports CEO on the future of live sports, betting and NIL deals

    Watch: Barstool Sports CEO on the future of live sports, betting and NIL deals

    Watch: IAB CEO David Cohen on the state of Twitter, Web3's future and retail media networks

    Watch: IAB CEO David Cohen on the state of Twitter, Web3's future and retail media networks

    Watch: NBCUniversal's president on measurement and revenue trends

    Watch: NBCUniversal's president on measurement and revenue trends

    Watch: Steve Stoute on Apple's Super Bowl deal, TikTok music and state of DEI

    Watch: Steve Stoute on Apple's Super Bowl deal, TikTok music and state of DEI

    Diversity, equity & inclusion discussion series ‘System Overload’ debuts today

    Diversity, equity & inclusion discussion series ‘System Overload’ debuts today

    Watch: Wenda Harris Millard on taking big risks and building community

    Watch: Wenda Harris Millard on taking big risks and building community

    Watch: Zoom's Janine Pelosi on moving beyond the grid

    Watch: Zoom's Janine Pelosi on moving beyond the grid

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