In-Store: An Island of Ad Growth in a Sea of Recession

3 Minute Ad Age, Dec. 1, 2008

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NEW YORK ( -- While advertising business categories like automotive are suffering catastrophic spending cutbacks, one sector enjoying gangbusters growth is in-store marketing. Speaking at Ad Age's Media Maven Awards, Nielsen's global manager for in-store, George Wishart, saw no slowdown in the coming year for the category. Quite the opposite, he cited Deloitte data indicating that retailers and manufacturers intend to increase in-store ad spending by double digits, despite the recession.

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