Old-Style Marketing Execs Vent Over New-Style Ads

3 Minute Ad Age: Feb. 10, 2009

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NEW YORK (AdAge.com) -- Although the giants of the media and marketing business have immersed themselves totally in the world of digital advertising, that isn't the case for many smaller companies. Last week's New York Media Information Exchange Group (MIEG) seminar underscored the high level of frustration still felt by many companies struggling with the concept of multimedia, multiplatform, multichannel advertising campaigns.

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