TiVo's Most Ad-Zapped Prime Time Show: Grey's Anatomy

3 Minute Ad Age: April 18, 2008

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NEW YORK (AdAge.com) -- The most ad-zapped prime-time show on Tivo is ABC's "Grey's Anatomy," according to the DVR company's metrics chief, Todd Juenger. Speaking on an Ad-Tech panel in San Francisco, Mr. Juenger reported that 75% of TiVo viewers fast forward through "Grey's" commercials. In other news in this 3 Minute Ad Age report, Nokia's global director of brand strategy blames ad agencies for the slow growth of mobile phone advertising. and, NBC Universal launches a new digital video network focused on the automotive market.

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