Why Turner Entertainment Dumped Third-Party Ad Networks

Digital Ad Sales Senior VP Cites 'Expensive Decision'

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NEW YORK ( -- One way to spice up an Ad Age Digital Conference panel is to pair an ad-network mogul with a media company sales exec who has dumped his online ad networks. The the clash between Turner Sports & Entertainment Senior VP Walker Jacobs and 24/7 Real Media Chairman David Moore provided further insights into one of the more contentious aspects of the online advertising business. Ad Age's two-day conference took place in New York's Metropolitan Pavilion.

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