Watch: Snap's Peter Naylor on the state of digital advertising
Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In this live episode of Ad Age Remotely, senior editor Jeanine Poggi speaks with Peter Naylor, VP of sales, Americas, at Snap.
During Advertising Week, Snap announced the expansion of a new ad product that allows marketers to buy the first commercial a user sees when they sign onto the platform on any given day. Naylor will discuss ad product innovation, the push for direct-to-consumer ad dollars, his outlook on the digital ad market, and starting a new job in the pandemic.