Welcome to Ad Age Remotely, a video digest of today's news.
In this episode, Ad Age Associate Creativity Editor I-Hsien Sherwood talks to Colleen DeCourcy, co-president and global chief creative officer at Wieden+Kennedy, which topped the Ad Age Agency A-List for the third year in a row.
DeCourcy credits the agency's employees—and the process that brings them into the fold—with the shop's ability to produce consistently good work. "We hire people who have something to say, and we try to make those people look as different from each other as possible," she says. "It's about purposely being an outsider and being okay with it."