Yahoo/Walmart Deal Further Blurs Publisher-Retailer Line

3 Minute Ad Age: June 5, 2008

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NEW YORK ( -- The huge advertising deal between Yahoo and Wal-Mart announced yesterday by Yahoo President Sue Decker further blurs the line between publishing and retailing. In other news in this 3 Minute Ad Age, a WE tv producer provides new insights into the internal network battles over the digital distribution of TV content. And the role Steven Spielberg played in the creation of New York's Internet Week marketing effort.

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