Airworld takes off in blog land

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Prepare for a glaring lack of Paul Smith stripes at any and all media parties you'll attend in the next few months: Greg Lindsay has left town. Everyone's favorite itinerant media reporter yesterday became even more so, embarking on a three-week trip through what he's termed "Airworld" on assignment for Advertising Age magazine.

He'll travel the world, exploring this "closed system of terminals and shuttling aircraft," which, he says "is its own vast media and retail ecosystem ... [and] one of the largest coherent stand-alone marketing venues on earth."

The whole thing, we have to say, sounds interesting. It also seems punishing, largely because he won't be leaving Airworld at all.

"Something special in the air,", Sept. 14, 2005

High flying, adored: The ubiquitous Greg Lindsay is even more intrepid a reporter than we thought: he is spending the next three weeks in airports and on planes for the special feature section "Airworld" for Ad Age. He says airports and airplanes are like a "petri dish" for brands. That's interesting. Those airport bathrooms are kind of like petri dishes themselves. In any case, fly safe and whatever you do, don't eat the fish. And don't call me Shirley. No stopping in the Red Zone. Okay, we're done.

"The remains of the day," FishbowlNY,, Sept. 12, 2005

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