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Media not blameless

Re: Randall Rothenberg's column on the presidential race and not blaming the media ("Don't put blame on media for presidential race outcome," View-point, AA, Nov. 6). While I agree that some things in media today are better than the past (like the personal picking of the president by the social elite), I would disagree that the media has no blame whatsoever.

Coming from a journalism education background, I thought journalists were supposed to be impartial to events and just state the facts (unless you wrote editorials). I find that is not the case in media today. They put their viewpoints in front of the American people day after day with which picture they choose to show, which candidate they talk to longer and in the questions they ask.

Just look at how MSNBC and countless others interviewed Jesse Ventura about his work history with the WWF but never asked about his policies. I watched an interview with the Minnesota governor in which he stated he thought the media was mishandling itself in its dealings with educating the public. Gov. Ventura went to Washington to talk about education and gets no media coverage. He goes to a WWF match and he can't beat the reporters off.

The fact that reporters go after the stories that are the most racy, invasive and ratings-motivated is horrendous. I remember a phrase they told us in school about those people who get those stories: They're the "vulture crew."

And you wonder why the American public is so disenchanted with most journalists! They're just as bad as "Jerry Springer" or "Hard Copy." They have ruined their credibility with the American public through their actions.

M. Ashker


`Old' marketing lives

In the Nov. 20 Advertising Age appears an ad that says, "marketing as we know it is dead." I regret to contradict this but, according to my long experience working for Procter & Gamble in Latin America, I have reached the conclusion that Latins are very loyal to the regular, old-fashioned (if you wish to call it that) marketing methods still in use in those countries. The Hispanics establishing a home in this country are faithful to their cultural inheritance and traditions.

Jorge Jimenez Rojo


Arregui International Advertising

Coral Gables, Fla.

No respect for Canada

I was so pleased the Molson Canadian "Joe" commercial made it to Bob Garfield's "best of" list in Advertising Age ("Bet the farm; it's only money," AA, Dec. 18).

However, Bob's comments Dec. 27 on "Good Morning, America" about Canada angered me terribly. Apparently we've only given the world a couple of useful people and that's about it. Perhaps we Canadians should show Bob that we are not the 51st American state by all canceling our Advertising Age subscriptions. Maybe then he'll give Canadians a little respect.

Julie Hoare

By e-mail

Turned off by Texaco

Can you get word to Texaco to pull the regurgitating radiator ad? Every time this disgusting ad plays, I change to another channel for a minute. Maybe they are finding their agencies in banana republics! Needless to say, no more Texaco products for our family. Thanks for letting me vent.

James Koehn

By e-mail


* The story "Why Philips left Messner" (P. 4, Jan. 15) incorrectly focused on Philips Electronics' relationship with Messner Vetere Berger McNamee Schmetterer/-Euro RSCG. In fact, Philips ended a 10-year relationship with the agency network Euro RSCG Worldwide, not just with its North American agency, Messner. This error led to a number of inaccuracies within the story; several statements that focused on Messner should have instead focused on Euro RSCG. Also, "Getting better" continues to be Philips' slogan; the story may have implied it was no longer being used. In addition, the final words of the story were omitted. The closing sentence should have read: "It's as if they [Philips] bought ads for the industry," one insider said.

* In "No gain" (P. 1, Jan. 15) and the table "Super Bowl XXXV advertisers" (P. 42, Jan. 15), Omnicom Group's BBDO Worldwide was incorrectly identified as the agency for feature film marketer Universal. Universal handles creative in-house; its media buying is handled by Omnicom media agency Opti-mum Media Direction. The story also said BBDO bought 17 Super Bowl ad units; in fact, OMD bought 17 units, the largest number of which were for BBDO.

* In "Argyilan suits up for post at Hill Holliday in Boston" (P. 30, Jan. 15), an incorrect photo was used. The photo showed Karen Agresti, senior VP-director of local broadcast for Hill, Holliday, Connors, Cos-mopulos, Boston, not Kristi Argyi-lan (shown here), exec VP-media director at Hill Holliday, the subject of the story.

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