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P&G will `rise again'

When I was a young man, in Havana, I worked for the giant in those days: Procter & Gamble Co. That firm was a sort of El Dorado for all the young Cubans just graduated from "Publicidad y Mercadeo" in our town. That's why the Sept. 25 article in Ad Age "Does P&G still matter?" shocked my nostalgic memories.

I sincerely believe that, in spite of all the new trends, human nature remains the same; therefore, I believe the old giant will rise again. For us, the "Hispanics" operating in this country, "brand loyalty" is a tradition. P&G will return to its former great position.

Jorge Jimenez-Rojo

VP, Arregui International Advertising


Indy media strategists

"Media Metaphysicians" (AA, Sept. 25) states "there are no independent companies here that hone in solely on strategy." However, Advertising Age reported the founding of our firm as a strategic media planning company (in May 1979), and it subsequently dubbed us "Ad Sleuths" (in October 1988) and, in fact, strategic media planning was our focus in our essay "Customized commercials re-energize TV," (Forum, AA, Feb. 15, '93).

We have been strategic media planning specialists for 21 years, and we are not the only company to provide these services. To infer that media specialists are a rarity here in the states is just not true. There are many smart media specialists who practice their craft very effectively and are creative media strategists as well. This includes media planning companies as well as many strategic buying companies. Michaelides & Bednash would hardly be unique in the U.S.

We have been independent since our founding in 1979, something we feel is a tremendous asset in developing creative strategic media plans.

We have changed our company name to NexGen Media Worldwide [from Neil Faber Media] reflecting how we have been integrating both offline and online media planning for our clients for at least the past five years.

Neil Faber


NexGen Media Worldwide

New York

Editor's note: It is true that Neil Faber Media began as a media planning business when it was founded in 1979. However, it quickly grew to become a buying and planning organization, which it is still today under the company's new name, NexGen Media Worldwide.

Airlines at fault

After reading Rance Crain's commentary on air rage ("Don't always blame airlines; the enemy is us and `air rage' ", Viewpoint, AA, Sept. 11), one can only conclude (1) he is fortunate enough to have his own private jet or (2) sits on the board of a major airline because his views on air rage could not be more distant from reality.

The reality is the 2-hour delay seems to be a permanent fixture of air travel and airlines can't seem to to control their own business.

I travel upwards of 250,000 miles per year and take some 50-plus trips per year. For the past six months, I would venture 80% of the flights I have been in have been late. The sole exceptions have been Singapore International and Alitalia.

Not all the delays have been weather-related, either; some are maintenance-related; sometimes the caterers do not get there on time. There always seems to be an explanation, but the facts continue to stare us in the face: delays in almost every flight.

I would also venture that air rage (which, honestly, I think is minimal given how airlines treat their paying customers) is mostly caused by the airlines' inability to control their business.

Passengers mob in front of the gates because they know they will not find enough storage space for their hand luggage if they wait. Airlines don't seem to be able to -- or want to -- control their own 2-piece limit. Airlines don't seem to be able to -- or want to -- control the boarding process by rows.

The complaints could probably go on for several pages but, essentially, Mr. Crain's column is a very unreal, disconnected view of reality. Airlines have a serious problem on their hands and, seemingly, neither the ability nor the will to control it.

Marcelo Salup


Paster `a great one"

Re: Harry Paster ("Most influential' ad person? My vote goes to Harry Paster," Viewpoint, AA, Oct. 9):

I knew Harry since 1975. He's someone I never lost regular touch with, no matter where I worked or what I was doing.

Harry knew about it all, knew them all and was probably involved in helping more people get more things successfully done than anyone around. He was always there. I'll miss him

John V. Allen

Senior Partner

Lippincott & Margulies

New York


In the table "Chevy vs. midsize challengers" accompanying "Chevy claims midsize car crown" (Oct. 16, P. 16), the correct figure for Toyota Camry sales from January through September of this year is 327,799. The 229,832 figure listed in the table reflected sales of U.S.-made Camrys and did not include sales of imported Camrys.

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