Shout it from the roof

In case you missed it

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According to reports published on, Apple is up to something big in western Australia: an iPod that ain't so mini.

In celebration of its upcoming anniversary, the company is building an iPod replica the size of eight soccer fields to advertise its most popular product in satellite mapping software, such as Google Earth.

According to the same report, Apple is building the gigantic replica over an abandoned mineral mine, which Apple CEO Steve Jobs is said to have won from Australian tycoon Kerry Packer in a hotly contested poker hand.

Apple refused to comment.

But blogger Rich Boakes of went ahead and copped to his April Fool's joke anyway. "I'd expected my mum, and a few other close friends, to read [the report] and laugh," Boakes told "I hadn't expected thousands of hits and messages. [It's] something of a surprise."

But perhaps Boakes shouldn't have been surprised by his 15 minutes.

After all, some are pursuing the kind of Google Earth advertising Boakes thought fantastic. German firm Artfield turns open farmland into huge advertisements for companies such as Budget Rent-a-Car and Swissair. The rooftops of Target chain stores are marked in satellite maps by huge red replicas of their trademarks.

And then there's longtime Cape Cod rooftop advertiser Colin Fitzgerald, who launched his own Web site called soon after checking out Google Earth for the first time.

"I started looking at the blank rooftops and said, 'Oh my gosh!"' Fitzgerald told He soon put rooftop space for sale on eBay and found more than a few takers.

-"Advertising on Google Earth?" By Nicholas Carlson,, March 28
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