Voted & Quoted

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"The 2005 Super Bowl advertising will be remembered as having no memorable advertising. The best of the lot-Verizon's 'Mini'-was not only on message, but demonstrated an effective use of available technology and was entertaining; a rarity for Verizon."

-Robert Sawyer/freelance creative director/New York

"Of all the commercials, the Diet Pepsi spot solidified the product as cool and made me remember who the spot was for. The four brands on your shortlist failed to do this."

-David Lauterbach/producer/, N.Y.

"I chose the 'Applause' commercial because it gave me goosebumps, in a good way. However, it did not make me want to go out and buy Budweiser! What's the correlation?"

-Jennifer Kendrick/marketing & promotions coordinator/San Diego Museum of Art

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