"Did you ever seduce your wife or girlfriend by chasing her day and night with your pants on your knees? Real hunters know: quiet and trust make the deer come to you.... Create human-friendly communication."
Rik Raats, Creative Director, Raats Communications,Belgium
"Even if the government had to mandate it (finally), maybe it makes sense for companies to stop employing a sales tactic that creates a negative consumer brand experience and annoys their customers."
Pete Meister, TradeMaker Group, New York
"This should send a shiver through the spine of everyone in Direct and Consumer Response Marketing. Consumer are fed up with intrusive marketing techniques to the point where they are demanding that the government do something about it. .... Next target: cell phone telemarketing and text messaging, which consumers end up paying for in their monthly usage bills."
Jeremy C. Feldman, Copywriter, New York
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