President-CEO/TNS Media Intelligence/CMR/New York
"It's hard to argue with a mathematical model (and recession is math, not spin). But this recession coincided with enduring change in some industries that's still being felt."
Exec-VP-chief marketing director/Grey Worldwide/New York
"It may ring true from the economic point of view, but we have a record number of people out of jobs and they aren't being replaced. The jobs are going overseas and people are being laid off. It sure doesn't feel over."
President-CEO/Strategic Surveys International/New York
"It's not true in advertising. When marketers are being cautious about spending, advertising is a flexible budget."
President/Jones Lunden Beals/Chicago
Next week's question is "Which of these companies picked the best artist for its brand: Reebok with Jay-Z; Chrysler with Celine; Pepsi with Shakira; Cadillac with Led Zeppelin?" To answer: AdAge.com, QwikFIND aao29v