Voted & Quoted

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"It's not consolidation, it's the culture that usually goes with it. If what you start fearing is losing a client or explaining a soft quarter to Wall Street, that's not good. The only thing really great agencies fear is not being brilliant."

Chuck Porter

Chairman/Crispin Porter & Bogusky/Miami

"Consolidation does stifle creativity, particularly with public companies. Creativity becomes an afterthought. When the focus is on profit you have an accountant somewhere making cuts. "

Louie Laurent

CEO/ Zimmerman, Laurent & Richardson/Des Moines, Iowa

"The only solution brought to the table to address dormant new business, negligible margins and a risk-averse climate, has been to cut costs. This short term fix has tightened the noose around the necks of agencies. Salary freezes and layoffs have left understaffed agencies with demotivated employees whose concern is job security, not big ideas. "

Joseph Jaffe

New Marketing Consultant/Jaffe/New York

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