"With the amount of clutter on TV and with much of that clutter being car ads, no one is really breaking through, they are all just lumped together and I assume the recall for most auto ads is very low."
-Daniel Sutton/Account Exec./Weiden & Kennedy/Portland, Ore.
"Sex and glamour and status and image sell. TV sells them better and more visually than anyone. When was the last time you saw a beautiful man or woman fondling the gear shift of a bright red convertible and ripping across a newspaper page into the sunset, dirt and dust flying?"
-Ed Barr/Marketing Teacher/Heinz School, Carnegie Mellon University/Pittsburgh
"I don't think any ONE medium has the ability to sell such a high involvement product as a car. While TV's role in the purchase cycle has changed, it is still one of the best awareness and branding tools for cars available. "
-Wendy Aldrich/Marketing Director/InterActiveCorp/West Hollywood, Calif.
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