Case Study

Ghostly Web Chillers for Kids

'Ghost Town' Seeks to Create Niche

By Published on .

The Creators: Sunnyboy Entertainment is a creative agency in Los Angeles developing original Web series and television projects for networks. The company plans to launch its first Web series "Ghost Town" in January. The creators are Craig Phillips, Mike White and Harold Hayes, a group of college friends from Atlanta who moved to Los Angeles to start Sunnyboy.

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The Distributors: "Ghost Town" debuts next month and runs until March at, Veoh, YouTube, Metacafe and DailyMotion. The trailer has received more than 10,000 views.

The Sponsors: The producers are currently in talks with potential sponsors.

The Content: The show is sort of a live action "Scooby Doo" and follows two teenage ghost hunters as they track down ghosts in the fictional town of Arcade Bay. The show is an homage to '80s movies like "The Goonies" and "The Lost Boys." "It's horror comedy for kids," Mr. Phillips said. "We felt what was missing from kids entertainment was the ability to take the steps to scare kids and take it to the edge a little bit with the genre of suspense." Each of the show's 10 episodes will be about three minutes long.

Backstory: While working as a writer for "Mike's Super Short Show" at the Disney Channel, Mr. Phillips got to know up-and-coming teen actress Alyson Stoner and asked her to star in the Web series. Her credits include "Suite Life of Zack and Cody" and "Cheaper by the Dozen." Mr. Phillips said Sunnyboy is using "Ghost Town" as a pilot presentation to showcase the type of original programming it can produce. It's received early praise. "We had a chance to see a few episodes and it is one of the higher-quality series I've seen yet," said Marc Hustvedt, co-founder for Web review site "Clearly, it shows that it originated as a project for traditional TV."

Endgame: Like most Web producers, Mr. Phillips said he enjoys producing for the Internet but would also like to see "Ghost Town" become a television series.
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