Featured Video: Sports Illustrated Swimsuit Mash-Ups

By Staff Published on .

Production: With the release of its 2008 swimsuit issue, Sports Illustrated debuted an interactive video editing feature on the magazine’s online home. A module allows SI.com visitors to create their own video mash-ups using footage and pictures from the magazine shoot, set them to music and add time-honored cheesecake effects like fades and wipes. The user can then add the resulting opus to a gallery accessible to all site visitors, who have tuned in to view the videos for an average length of about 35-40 seconds. The video module provides a handy embed code that lets users post the clips on social networks and blogs. As a result, the mash-ups have garnered views in the hundred thousands on YouTube and MySpace. The feature, sponsored by Gillette, is free.

Result: Sports Illustrated credits the new, interactive features on SI.com for its unprecedented 228 million page views since it was launched on Feb. 12, a 41% increase from last year’s online edition. The most popular mash-up video has pulled in over 11,000 views. SI declined to provide production costs or advertising revenue, but said, “We are happy with how the platform turned out in its introductory year. SI Digital will continue to challenge itself with new ways to further engage users with the SI Swimsuit franchise.”
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