'Fish' Lands Crackle Prize

By Staff Published on .

In March, Sony's premium online Web video site Crackle.com named Seoul native and fledgling animator HyunJeen Lee as the winner of its latest "Shorts" contest. The site offers Web video creators a cash prize, multiplatform exposure and the chance to meet with studio executives for potential development deals in exchange for the rights to their original content. The competition differs from other Web video destinations in that it's less a drive for traffic than a trawl for new talent and properties. Crackle also has run competitions in the categories of comedy, music and short filmmaking with similar payoffs. As it attempts to build a network of channels and continuous programming, the company said the review panel, comprised of Crackle's content team and expert judges from Columbia Pictures and animation studio Imageworks, looks for artists who could create sustainable episodic content. Lee's short has "sitcom" written all over it, blending computer animation and live-action to tell the story of a New Yorker and his literal fish-out-of-water roommate. The story wowed the judging panel and garnered Lee $15,000 and the opportunity to pitch to Columbia Pictures execs. "Fish" can be viewed exclusively on Crackle.
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