Tis the season to bake all sorts of decadent cookies and Food Network is giving its online viewers the tricks to making the best ones. In this video, Food Network stalwart Alton Brown promises the most fattening, delicious and just plain wrong cookie, so sinful he only makes it once a year?the chocolate-dipped coconut macaroon. The video comes from Food Network's holiday-centric "12 days of Cookies" promotion devoted to sharing 12 cookie recipes from the network's hosts like Paula Deen and Giada de Laurentiis. The Alton Brown cookie video premiered on Foodnetwork.com on Dec. 1 and received 50,000 views that day.
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