Syndicating Video on the Web, Beyond

By Greg Published on .

Production: AnswersTV is among the production companies rushing to create content for the Web as more advertising moves into the medium. In additional to lifestyle, cooking and other segments, the company is generating clips featuring magicians doing their tricks.

Result: AnswersTV's content is distributed both on the company's own site, and across syndication partners' sites, including newspapers and other media outlets. is creating original content, including segments on magic (as in the clip above), cooking and health. The company is syndicating that content across the Web and through video-on-demand services.

--Greg Baumann
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