Production: When the Writers Guild of America strike ended by vote Sunday, Scott Rice and Crackle.com were ready with ?How the Writers Strike Ended (The Truth),? a special edition of Rice's Script Cops video series. Rice is a screenwriting professor at the University of Texas, Austin, and his production group, the Sass Factory, is crewed by his friends and Austin locals. The Sass Factory conceived ?Script Cops? as a parody of the candid-camera Fox police show, in which criminally bad screenwriters are brought to justice. The videos caught the attention of Crackle, Sony's multi-platform video entertainment network and studio, which began life as video-sharing site Grouper. Crackle asked the Sass Factory to create a version of ?Script Cops? that would serve as a coda to the writers strike. Like other Crackle videos, the writers strike segment features pre-roll advertising, though the company declined to discuss business details related to the clip.

Result: Crackle estimates that "How the Writers Strike Ended (The Truth)" garnered around 6,500 views within the first 24 hours of its debut.

-Julieanne Smolinski